Recasting the magazine as a forever medium

The Magazine Publishers of America represents over 500 publications in North America, acting as the voice for the medium. For years the magazine industry had been feeling the impact of digital media's force. The industry was concerned with its future as a viable medium.

With that knowledge in mind, we launched the largest collaborative campaign the magazine industry has taken part in to date. We created faux covers that depicted the future for more than 50 of North America's top selling publications, helping to communicate the idea that magazines are here to stay. A potent series of futuristic print ads were also created showing people still reading magazines despite all the technological advances around them.

Next Project