I’m a creative executive with over 20 years of experience, specializing in brand innovation and transformation. Entrepreneurial and curious, I'm drawn to cutting-edge industries shaping tomorrow.

As Chief Creative Officer at ZTX, I lead the brand and design teams, defining the vision for identity, product design, avatars, wearables, and game art. Our diverse, remote teams span six countries and five time zones, leveraging the technology and IP of ZEPETO — Asia's largest metaverse with over 430 million lifetime users.

In 2013, I co-founded Havoc, a branding and digital design studio partnering with clients as diverse as SoftBank Robotics, Hasbro and Olly vitamins. Our pivotal achievement came with the 2016 rebranding of Roblox. Over the next five years, this effort resulted in the creation of the company’s new corporate identity, cinematics, website, and toy packaging. In 2021, I formally joined Roblox in a newly created role as Executive Creative Director where I led the in-house Creative Studio, working cross-functionally with partners in product, music, brand, marketing and business development verticals.

Prior to Havoc, I spent five years leading global creative duties for Ray-Ban, driving the Wayfarer to become the best-selling sunglasses worldwide. Creative innovation was core to much of the brand's success during this period, particularly through our pioneering use of branded viral videos on YouTube, garnering millions of views without any paid media support.

My work has been recognized by every major award show in the industry including Cannes Lions, D&AD, One Show, Communication Arts, Clios, and The Webby Awards among others.

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