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A modern rally cry to be yourself

The Ray-Ban Never Hide campaign launched as a modern rally cry to be creative, be exploratory, and be yourself.

Shot by prominent social documentary photographer Antonín Kratochvíl, the global campaign ran for nearly 8 years, establishing itself as the most impactful campaign in Ray-Ban’s history, while driving the Wayfarer to become the best-selling sunglasses worldwide.

My Role: Creative Director, Art Director | Brand: Ray-Ban | Agency: TBWA\Chiat\Day | Executive Creative Director: Chuck McBride | Writer: Jaime Robinson | Art Director: Lauren Harwell, Marcus Cross | Art Buyer: Casey Mooney, Jen Small | Photographer: Antonín Kratochvíl, Christopher Wray-McCann | Director: Michael Haussman | Editor: Catherine Bull

Ray-Ban Never Hide Crowd Surfer Print Poster

Ray-Ban Never Hide Radio DJ Print Poster

Ray-Ban Never Hide Bass Jumper Print Poster

Ray-Ban Never Hide Wet Cement Print Poster

Ray-Ban Never Hide Mechanic Print Poster

Ray-Ban Never Hide School Girls Print Poster

Ray-Ban Never Hide Supermodel Print Poster

Ray-Ban Never Hide Biker Women Print Poster

Ray-Ban Never Hide Rockers Trash Hotel Room Print Poster

Ray-Ban Never Hide School Picture Print Poster

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A modern rally cry to be yourself

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