↓

 

Bringing color to an iconic sunglass brand

Ray-Ban released their iconic frames in a range of bright colors for the first time in their storied history. A strong global campaign was needed to champion this effort, so we developed the "Colorize" campaign under the Never Hide brand.

Photographed by Thomas Rusch, each model was painstakingly hand painted by talented makeup artist Loni Baur for a modern Pop Art interpretation of an Andy Warhol art print.

  • My Role: Creative Director | Brand: Ray-Ban | Agency: Cutwater | Art Director: Kele Dobrinski | Copywriter: Noah Phillips | Executive Creative Director: Chuck McBride | Art Buyer: Jen Worth, Justine Shockett | Producer: Mai Huynh | Photographer: Thomas Rusch | Retoucher: Annalena Rumler | Director: PSYOP | Editors: Matt Cornelius, Charlotte Carr

Ray-Ban Never Hide Colorize Logo Identity
Ray-Ban Never Hide Colorize TNT
Ray-Ban Never Hide Colorize Drill
Ray-Ban Never Hide Colorize Cannon
Ray-Ban Never Hide Colorize Male Face
Ray-Ban Never Hide Colorize Female Face
Ray-Ban Never Hide Colorize Outdoor Billboards
Ray-Ban Never Hide Colorize Outdoor Graffiti
Ray-Ban Never Hide Colorize Outdoor Sinage And Car Graphics
 
 

A limited edition Colorize Kit was also developed allowing users to design their own custom pair of Wayfarers. Each kit was equipped with a pair of white Wayfarers, paint pens, graphics, and stencils to help guide the design process.

 
Ray-Ban Never Hide Colorize Kit
Ray-Ban Never Hide Colorize Kit Open
Ray-Ban Never Hide Colorize Kit Contents
Ray-Ban Never Hide Colorize Microsite
Ray-Ban Never Hide Colorize Behind The Scenes

© 2025 Travis Britton