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Rebranding a metaverse pioneer
With over 200 million monthly active users, Roblox is the world’s largest social gaming platform. I was asked to help bring 10 years of epic gaming history into the modern era, resulting in the company’s new corporate identity, cinematics, website, and toy packaging.
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My Role: Executive Creative Director, Visual Designer, Art Director, Writer | Brand: Roblox | Agency: Havoc | Creative Collaborator: David Bryant | Production: Roger | Website Development: Illcreative
To drive awareness for the rebrand, a pair of films were created with our partners at Roger that went on to garner more than 30 million views, all without paid media support.
The new identity and branded content added to a bold new website design, offering an expanded view of the Roblox team, their ambitions, and how the platform was used around the globe.
The rebrand included the package design for their first ever toy launch. The line was sold in Toys “R” Us stores nationwide, and within 2 weeks, became one of their biggest sellers.
© 2025 Travis Britton