Building a path towards innovation

We were asked to help reposition the Visa brand to their most valuable customers, building on their innovation history. To this end, we created the Visa One Market Center app.

The app featured a WebGL visualization of real Visa payments data that users could interact with. Working with our digital experience partners at Jam3, we represented these payments as live particles streaming across the globe. The app also helped visitors discover the most innovative companies, hotels, restaurants and bars in the area. To bolster the visual richness of the app experience, we created stylized 3D maps and a set of data visualizations showing the growth of the Bay Area tech scene.

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