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Launching a fashion-forward portable speaker
The Jawbone Jambox Mini featured a sophisticated product design, sized down for portability so people could enjoy movies, games, music and calls via bluetooth using their favorite mobile device.
We launched this new product with the simple insight that all of life's moments on the go start with Jambox. The campaign was shot by famed fashion photographer Juergen Teller to help appeal to the design conscious user.
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My Role: Chief Experience Officer, Writer | Brand: Jawbone | Agency: West | Creative Director: Anita Fontaine | Designer: Martin Grasser, Frank Lionetti | Photographer: Juergen Teller
© 2025 Travis Britton