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The Wayfarer gets an update with rare prints

Ray-Ban introduced its iconic Wayfarers featuring select, limited edition prints for the first time.

To promote the new launch, we developed the global "Rare Prints" campaign collaborating with a highly select group of the world's most talented poster artists and designers.

  • My Role: Creative Director | Brand: Ray-Ban | Agency: Cutwater | Art Director: Kele Dobrinski, Marcus Cross | Copywriter: Marty Senn | Executive Creative Director: Chuck McBride | Art Buyer: Justine Barnes | Illustration: Ames Brothers, Matt W. Moore, Aesthetic Apparatus, Vahalla Studios, Paul Reilly, Marta Cerda Alimbau, Eric Van Den Boom, David Sossella, Andreas Kraphf | Director: Tomorrow's Brightest Minds

Ray-Ban Never Hide Rare Prints Logo Identity
Ray-Ban Never Hide Rare Prints Stripes
Ray-Ban Never Hide Rare Prints Swirl
Ray-Ban Never Hide Rare Prints Spain Pins
Ray-Ban Never Hide Rare Prints Flowers
Ray-Ban Never Hide Rare Prints UK Comics
Ray-Ban Never Hide Rare Prints Italy Comics
Ray-Ban Never Hide Rare Prints Holland Pins
Ray-Ban Never Hide Rare Prints Subway
Ray-Ban Never Hide Rare Prints Outdoor Bus And Billboard
Ray-Ban Never Hide Rare Prints Outdoor

© 2025 Travis Britton