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Leave your legacy

Ubisoft’s Assassin’s Creed franchise has been a top selling title since its release in 2007. In its 4th incarnation, Assassin’s Creed Revelations ends the story of its iconic character, Ezio, and closes the chapter on his adventures as a world famous assassin.

To launch this important title, we teamed up with sports legends Derrick Rose, Adrian Peterson, and BJ Penn to help drive our brand campaign "Leave Your Legacy". Each athlete wore Ezio's famous pointed hood, representing their own ability to leave their legacy. The campaign helped drive the game to a record-breaking preorder (75% increase from the prior year), and the highest day-one sales results for any Ubisoft product to date.

  • My Role: Executive Creative Director, Art Director | Brand: Ubisoft | Agency: Cutwater | Executive Creative Director, Writer: Chuck McBride | Photographer + Director: Zach Gold

Ubisoft Assassins Creed Revelations Derrick Rose Print
Ubisoft Assassins Creed Revelations BJ Penn Print
Ubisoft Assassins Creed Revelations Adrian Peterson Print
Ubisoft Assassins Creed Revelations Ezio Print

© 2025 Travis Britton