Learn to play real guitar

We created the name, identity, and launch campaign for Rocksmith, a new gaming franchise designed to help users learn to play real guitar by easily connecting to their Xbox, PS3, or Nintendo console.

We hyped the game's release with a viral film showing a baby learning to play a guitar. The film drew more than 5 million views in its first week and went on to generate more than 20 million views worldwide without any paid media support. We followed the viral film’s launch with TV and print to help Rocksmith become Ubisoft's best converting digital retail content in the company's history.

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